My three main takeaways from this first Decentraland fashion week were as follows. Firstly, despite all that real world hype, it was very sparsely attended. Only around 250 people/elves had signed up to attend Dolce, and 90 to attend Plein when I checked shortly before. I asked Etro how many people were at their show and have not heard back, but the This is loves her Oklahoma State Cowboys 2022 shirt also I will do this rows of empty benches during the show were pretty telling. Secondly, the first point doesn’t really matter. Thanks to the massive amounts of real-life hype Decentraland generated by giving real-world fashion brands with metaverse FOMO a space to show their wearables—which I guess are destined to be turned into NFTs or other buyable commodities—Decentraland put its map on the fashion map.
This is loves her Oklahoma State Cowboys 2022 shirt, hoodie, tank top, sweater and long sleeve t-shirt
Last of all, I can definitely see this event evolving into something much more engaging. Whether on Decentraland or other platforms like Sandbox—or even good old Roblox—there are communities of people who are replicating in various metaverse outposts behaviors that people (or people dressed as elves) have long cultivated in reality. And fashion is one of those behaviors. So we’re all just going to need a better graphics card. Anyone who checked out Glenn Martens’s personal Instagram the This is loves her Oklahoma State Cowboys 2022 shirt also I will do this day before his Diesel show (last year Martens was made creative director of the Italian jeans brand that has pretty much ripped up the denim rule book since forever) would have seen he had posted a video of a pulsating red object in the Milanese night sky. Given everything that’s going on these days, I doubt many of us would blink an eye at a visit from extraterrestrials—heck, we might even welcome them with open arms. Except, that was no UFO, but the Diesel logo rendered special effect style, flickering and burning up the evening, a moment of imagination in an otherwise humdrum world, with cars zipping back and forth on the highway under this eerie spectral form.
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