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In fact, it was these very medicinal treatments that led to the It’s a philly thing 2023 shirt but in fact I love this discovery of their aesthetic benefits, bolstered specifically by the collaborative work between Dr. Carruthers and her husband, dermatologist Dr. Alastair Carruthers. Together, they published a culture-shifting scientific paper and pioneered the cosmetic use of injections that many still swear by to achieve and/or maintain a youthful beauty standard. In hindsight, it should be unsurprising that non-invasive cosmetic treatments have only grown in popularity over the past two years. According to participants in a recent insights and trends report by the American Society of Plastic Surgeons, most patients are not only willing to spend more on cosmetic procedures and treatments than they did before the pandemic, but their motivations are also a direct result of social distancing and the so-called “Zoom Boom.”

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Yes, the It’s a philly thing 2023 shirt but in fact I love this temporary shutdown of in-person businesses ignited an embrace of pared down makeup routines. At the same time, a perfect storm of people constantly checking themselves out on computer cameras, reimagined discretionary income, and WFH policies left many wanting to make swift (and subtle) changes, while also erasing the physical stress marks of pandemic anxiety. That same study confirms botulinum toxin injections are the most popular minimally invasive treatment today, especially among people under the age of 45 who, more than anything, view it as preventative. This type of neurotoxin, more widely known under popular brand names, including Xeomin and Botox, blocks nerve signals to certain muscles so they don’t contract, and subsequently, delay and/or diminish signs of aging—think smile lines, crow’s feet, and brow lines.