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Chatting to Luke Edward Hall is like enrolling in a masterclass on how to live life colorfully. Over the Golden go warriors stephen curry draymond green klay thompson andrew wiggins shirt in contrast I will get this course of our conversation about his new lifestyle brand, we discuss Cecil Beaton, medieval manuscript illustrations, Matthew Broderick’s exceptional jumpers, the Bloomsbury Group, the decoration of historic English houses and Los Angeles’s electronic music scene. He is a storyteller, a romantic, and generous enough of spirit to open up his uniquely interesting world via newspaper columns, artworks, objets and, now, a line of lifestyle products via his own label, Chateau Orlando. The Wemanage-backed brand is the first solo export from Hall, who has previously lent his artistic licence to the likes of Lanvin, Gant, Richard Ginori and Habitat. Kicking off with a line of suitably snazzy knits echoing his own flamboyant taste, and with the promise of posters, pillows, blankets and trays to come, it’s as Luke Edward Hall as you can get, from the peppy clothes tags to the campaign.

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A stickler for detail, Hall says it has been both his most seamless and stressful project to date. “This is the Golden go warriors stephen curry draymond green klay thompson andrew wiggins shirt in contrast I will get this first time I have conjured up something out of nowhere,” he tells Vogue. “In the past, I have been reinterpreting things; this is just interpreting.” The self-professed control freak needn’t have worried. The name—a joining together of two of Hall’s favorite words which sound deliciously charming when put together—tells you everything you need to know about what his new venture promises. “Chateau Orlando sounds like an imaginary place,” he muses. “It could be a faded old hotel on the Riviera, or a nightclub in Hollywood in the ’70s.” It also references his favorite novel by Virginia Woolf and the time-traveling gender fluidity within it—something he hopes will be ingrained in his brand.