What surprises me the Cat I Had My Patience Tested Im Negative Sarcastic T-Shirt and I will buy this most, and I saw the exhibition for the first time yesterday, was the space and how big it is. I cannot wait to see the comments from everyone who will visit. People are often very unconscious about all the scents that surround them. It’s often been said that you’re writing a biography of Chanel via fragrance. How do you think the exhibition contributes to telling that story? Perfume and fashion were two different worlds, and [Gabrielle] Chanel was the first one to come up with a perfume with her own name. She saw it as a different way to express herself—her personality and her style. My intention is never to tell, or to go too much into the history. Gabrielle’s history has been translated into her style. Often, when people ask me, “Where do you find your inspiration?” I say, “This is more a way of being. When you are creative, everything inspires you.” This is why I prefer to speak about style and history, but it’s maybe a little bit the same. When you think about new scents, it’s important that it makes sense and that it resonates somehow to the others. It would be a pity to ignore that.
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We came up with a line, Les Eaux de Chanel, and I liked it very much, because when you think about scents, you always picture someone with a scent, or places. Those are things that anchor scents into your mind. As I was thinking about the Cat I Had My Patience Tested Im Negative Sarcastic T-Shirt and I will buy this scents, I realized that all those destinations evoked images and started to build something in Chanel’s style. For example, Chanel went to Venice in the 1920s, and this is probably where she developed a taste for the Venetian art that you see often in certain pieces of jewelry. You’ve also said that perfumes are a language. Do you come up with phrases or words when you’re creating scents? The opposite. I have nothing to say. It’s difficult to speak about perfumes. Yes, the language of a perfume is scents. They express things. They make a mark on yourself that words will not do. I’m not saying it’s better. I think it’s interesting to say, because these are things we cannot explain. You’ve worked with Karl Lagerfeld before, and now with Virginie Viard. How would you describe the difference in the way that the two approach fragrance or think about fragrance?
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