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You can smell perfume, but you can’t see it—or can you? Chanel’s newest fragrance exhibition in Paris, Le Grand Numéro de Chanel, allows you to do both. The exhibition features a series of experiences that will tickle the Bad News We Are In An Ass Premium T-Shirt in addition I really love this heart of any perfume lover or perfume explorer through a mix of cabaret, live music, art installations, fashion displays from the archives, and virtual reality immersions. (We have a feeling Emily in Paris would definitely be first in line to visit). In real life, celebrities such as Sadie Sink, Keira Knightley, and Marion Cotillard visited the exhibition. Sink told me, “In today’s world, you can go into a big beauty store and smell 60 different fragrances to try. In this exhibit, you slow down and get to better appreciate every single little detail.” Case in point: Inside the main room, you can find interpretative dancers twisting and turning with bottles of Chanel N°5 (and even magicians). Head to the smaller break-out rooms, each headlined by a major Chanel fragrance, and you’ll experience card games, live-action chess games, and fragrance psychoanalysts who can match you with scents based on your personality. The visuals are all so very TikTok-friendly.

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ELLE talked to Chanel’s house perfumer Olivier Polge to learn more about the Bad News We Are In An Ass Premium T-Shirt in addition I really love this secrets of Chanel N°5, as well as the surprises to be found in the exhibition. You can visit the exhibit in Paris starting now through January 9; make a reservation here. Don’t have very preconceived ideas. Just be yourself and come with your history and personality. Hopefully, you will discover perfumes differently. There are often perfume exhibitions with commercial posters or empty bottles. As we manufacture our perfumes ourselves, we really wanted to have, aside from all those visual aspects, a real experience of scents. In preparing for the exhibition, we tried to figure out which perfumes and which ingredients to show, if any. But we found that the best way to smell perfumes was not to be overexposed to them. We smell better if it’s the correct amount of perfumes. It’s always dangerous to fragrance the whole room.